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Funkled and Focus partner to expand access to financial education

The partnership puts Focus’s digital client engagement tools straight into Funkled’s free learning platform.

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Funkled and Focus have partnered to make financial education more practical for people across the UK. 

The partnership puts Focus’s digital client engagement tools straight into Funkled’s free learning platform.

This means users can set savings goals, analyse debt or plan a household budget right after learning about it.

From 1st August, Funkled will release a new learning module each day for 30 days and a new podcast episode daily for 15 days. 

Subjects include compound interest, pensions, bereavement and lasting power of attorney. 

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The content is being produced with support from organisations such as Oxford Risk, Invesco, Zurich, Alexander Hall, Pension Pie, APS Legal and Cascade Cash Management.

Dan Russell, founder of Funkled, said: “The biggest barrier to growth in UK financial services isn’t regulation, and it isn’t AI; it’s the fact that most consumers simply don’t understand what we’re talking about. 

“Giving people knowledge on its own is pointless if they’ve nowhere to put it into practice, and giving them tools on their own is pointless if they don’t know why they need them. 

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“Partnering with Focus lets us close that gap in one place, for far more people than we could reach on our own.”

The partnership also gives advisers, employee benefit consultants and providers another way to connect with potential clients. 

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Employers will be able to use their own branded version of the content as a workplace benefit, while advice firms can give clients and their families structured access to learning and planning tools.

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Funkled is setting up an external advisory board to help develop the platform. 

The board will include Focus’s Mike Hearfield, former Beverley Building Society chief executive Karl Elliott and Dr Emma Black, founder of GB Bank and Cascade.

Dave Upton of Focus said: “We’ve spent years building tools that enable advice firms to deliver planning to far more clients, but much of that capability has, until now, reached people only once they’re already talking to an adviser. 

“Funkled gives us a way to put the same institutional-grade tools in front of people much earlier in their journey, and to bring them to advisers and employers who are already knowledgeable and ready to engage, rather than relying on occasional, manual referrals.”

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