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AI helps students find time for side hustles, Adobe research finds

A third of Gen Z respondents (33%) said AI tools had freed up time to earn additional income, compared with just 3% of Gen X respondents reflecting on their university experience.

AI helps students find time for side hustles, Adobe research finds
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Artificial intelligence (AI) is helping students spend less time on university work and more time earning money, according to research from Adobe Acrobat.

The study of 500 UK students and graduates found that 68% of younger students view AI as their biggest time-saving tool at university, highlighting a growing generational divide in how technology is shaping higher education.

A third of Gen Z respondents (33%) said AI tools had freed up time to earn additional income, compared with just 3% of Gen X respondents reflecting on their university experience.

The research also found that technology is increasingly supporting student entrepreneurship.

Nearly a third (31%) said online platforms such as Etsy, eBay and Vinted had helped them sell products more quickly, while 18% said technology had enabled them to build an entire side business.

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More than a quarter of Gen Z students (26%) said they had launched an online side hustle while studying.

The findings suggest digital tools are significantly reducing the amount of time students spend completing assignments.

Nearly two-thirds of Gen Z respondents (63%) said they spend less than 12 hours on university projects, while only 6% reported spending two or three days on assignments.

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By comparison, 22% of Baby Boomers said assignments typically took two or three days to complete during their studies.

The study found that internet access remains the most valuable study aid across all generations, with 48% identifying it as their biggest time saver.

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AI-powered tools such as Grammarly were particularly popular among younger students, while older generations placed greater value on internet research and file-sharing tools.

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Technology also appears to be changing attitudes towards university itself. More than a quarter of Gen Z respondents (27%) said they strongly oppose high tuition fees, with many now able to access educational resources and learning materials independently online.

The research also highlighted changing approaches to collaboration.

A third of respondents (33%) said they prefer to complete group work remotely to save time.

Only 4% of Gen Z students said they regularly collaborated in person, compared with 31% of Gen X respondents.

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Despite the productivity benefits, the findings suggest some students remain concerned about technology’s impact on creativity.

One in five respondents (20%) said technology had reduced their creativity, although 18% believed AI had improved their creative output.

Gen Z students were the most positive about AI’s creative benefits, with 28% saying the technology had enhanced their work.