Younger salespeople face stigma despite greater trust from young buyers, data finds
Among the general public, 18-24s and 25-34s are most likely to trust salespeople at 32%, compared to just 12% of 45-54s.
New findings from Pipedrive show young adults in Britain are more open to sales, but younger salespeople face stigma and ‘sales shame’.
Among the general public, 18-24s and 25-34s are most likely to trust salespeople at 32%, compared to just 12% of 45-54s.
The 25-34 group is the most positive, with 41% saying they have a good opinion of salespeople.
Nearly half of 25-34s, at 49%, are open to buying from AI-driven sales tools, while only 8% of over-65s feel the same.
However, among those who work or have worked in sales, 88% of 18-24s and 80% of 25-34s said negative perceptions of the role affected their performance.
42% of 18-24s have felt judged for working in sales, and 32% of 25-34s have rebranded their job to avoid saying they work in sales.
Older age groups remain sceptical, with 74% of 45-54s and 79% of 55-64s describing salespeople as pushy.
Over-65s are more likely to trust a salesperson if there is no pressure to buy immediately.
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