Two thirds of workers now prefer small businesses over big corporations – Careerminds UK
Almost half (47.0%) said they would choose a small business to support their employer, not just for security.
A survey from Careerminds UK found that 67.1% of workers would now prefer to work at a small business or start-up rather than a large corporation.
Almost half (47.0%) said they would choose a small business to support their employer, not just for security.
Only 33.0% said global companies still offered the best career opportunities.
Women were more likely than men to choose a small business for loyalty reasons, at 51.0% compared to 43.0%.
Gen Z preferred small businesses over global corporations at 61.0%.
The preference for small businesses spanned all generations.
Millennials led at 68.0%, followed by Gen X at 67.0% and Boomers at 67.0%, with Boomers most likely to say they wanted to support their employer. Gen Z registered 61.0%.
Gen X were most likely to cite personal security as a reason for their choice.












