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Redundancy handled well boosts employer reputation, data shows

The figures showed 43% of employees felt more negative about their employer after redundancy, but 39% felt more positive.

Redundancy handled well boosts employer reputation, data shows
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New data from Right Management showed redundancy could improve employer reputation when handled well. 

The figures showed 43% of employees felt more negative about their employer after redundancy, but 39% felt more positive.

Outplacement support made a clear difference, with data showing that 61% of employees who received support felt more positive about their employer, compared with just 8% of those without support. 

In contrast, 66% who received no support said they felt more negative.

Tim Gilbert, managing director for the UK and Ireland at Right Management, said: “The findings underscore the role that meaningful career transition support plays in protecting and even enhancing employer reputation. However, support is not a given. 

“More than a quarter of employees facing redundancy receive no outplacement support at all, pointing to a persistent gap in how organisations approach change.”

Over half of employees who had support said they would have considered returning to their employer, compared with just 13% of those who did not. 

61% of supported employees said they would have recommended their employer, versus 17% without support. 

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Gilbert added: “When organisations invest in people through clear communication and meaningful, human-centred support, they move beyond simply limiting reputational damage. 

“They create conditions where employees feel valued, even at the point of exit – leading to stronger advocacy, a greater willingness to return, and a more positive overall experience.

“As organisations continue to navigate shifting workforce demands, the message is clear: those that handle redundancy well do not just protect their brand – they have the opportunity to enhance it.”

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