Deel signs multi-year sleeve partnership with Arsenal for 2026/27 season

Deel and Arsenal have agreed a multi-year deal for Deel to become the club’s official sleeve partner from the 2026/27 season. 

Deel’s logo will be on the left sleeve of Arsenal’s home, away and third kit shirts, following the brand’s first appearance as the club’s official HR platform partner in December 2025. 

This makes Deel only the second global brand to feature on the sleeve.

Juliet Slot, chief commercial officer at Arsenal, said: “Our iconic kit and sleeve is one of the most visible positions in world football, and we’re delighted to be welcoming Deel’s name there after they joined our family earlier this year. 

“Deel will support how we operate as a club as we enter this next chapter in our relationship. 

“All our partnerships play a direct role in delivering our long-term ambition to win major trophies in a financially sustainable way.”

Alex Bouaziz, co-founder and CEO of Deel, said: “When we partnered with Arsenal last year, we said this was just the beginning. 

“Arsenal and Deel are already working closely together, and the club will be rolling out Deel’s platform across its workforce and HR operations in the coming months.