Canada Life appoints Rhian Littlewood as BPA strategic delivery director

Canada Life has appointed Rhian Littlewood (pictured) at strategic delivery director, Bulk Purchase Annuities (BPA), effective from 7th April.

In the role, Littlewood will join the BPA senior leadership team and report to Shreyas Sridhar, managing director, BPA at Canada Life, supporting the organisation’s continued expansion in the bulk purchase annuities market.

She joins from Standard Life, where she most recently served as head of liquidity management and played a key role in BPA pricing, proposition development and strategic delivery.

Earlier in her career, she worked at Aon, advising on large and complex bulk annuity transactions.

In her new position, Littlewood will lead a portfolio of strategic initiatives aimed at supporting Canada Life’s growth ambitions in the BPA market.

Sridhar said: “I am delighted to welcome Rhian to the Canada Life team, and I look forward to the impact she will make as we continue to build momentum in our BPA business.

“Rhian brings a unique blend of commercial acumen, leadership capabilities, technical depth, and market insight, and will play a key role in helping us deliver on our ambitious strategy.”

Littlewood said: “I am pleased to be joining the Canada Life team at an exciting time in the risk transfer market and at a pivotal point in Canada Life’s strategic plans.

“I am looking forward to working alongside a very talented team, to deliver on the business’s growth trajectory.”