Benifex appoints Mohamad Awada as chief services officer to drive customer outcomes

Benifex has appointed Mohamad Awada (pictured) as chief services officer, strengthening its leadership team as it looks to scale customer delivery and platform adoption globally.

Awada will lead the company’s professional services and consulting functions from London, focusing on improving implementation speed and helping organisations translate benefits strategy into measurable outcomes.

He joins from SAP Emarsys, where he served as chief services officer and led efforts to scale service delivery through automation in a complex enterprise CRM environment.

Mathieu Stevenson, CEO at Benifex, said: “Employers are under more pressure than ever to show that benefits are doing what they are meant to do – supporting employees in meaningful ways while contributing to wider business goals.

“That puts far greater strategic importance on the platform experience, from adoption and implementation to ongoing performance and results.

“This role reflects how important that has become for our customers and for Benifex.

“Mo brings deep experience of building high-performing Services teams in complex technology environments, and he will play a critical role in helping us support customers more effectively as they, and we, continue to grow.”

Awada said: “What makes this opportunity compelling is the chance to help customers bridge the gap between benefits strategy and day-to-day reality.