Primark has confirmed that it will raise hourly pay for its retail workers across Great Britain, benefitting over 27,000 workers.
From 1st April, retail assistants in England, Scotland and Wales will earn a minimum of £13.00 per hour, with the rate rising to £13.71 in London.
Over the last three years, the average colleague has seen their hourly rate increase by more than 15%.
Kari Rodgers, UK retail director at Primark, said: “As retail becomes a more demanding environment, our colleagues play an increasingly important role to support our customers and the local communities we’re part of up and down the country.
“By investing in increasing colleague pay, we hope this goes some way towards recognising their hard work, commitment and the value they bring every day.”
Staff will continue to receive a 15% year-round discount and other benefits, including improved maternity, paternity, adoption and surrogacy payments.