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Employers urged to address gender attitudes as Gen Z enters workforce

Biscuit Recruitment warned that some traditional or regressive attitudes towards gender roles may be resurfacing among younger generations.

Employers urged to address gender attitudes as Gen Z enters workforce
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Employers may need to take a more proactive role in reinforcing workplace equality as Gen Z enters the workforce in growing numbers, according to a workplace expert.

Recent research from King’s College London found that 31% of Gen Z men believe women should obey their husbands, while 59% think men are expected to do too much to support equality.

The findings suggested that some traditional or regressive attitudes towards gender roles may be resurfacing among younger generations.

The issue is also gaining attention due to the influence of online “manosphere” communities.

Media coverage, including a recent Louis Theroux documentary, has highlighted how digital echo chambers can shape young men’s perceptions of gender and relationships.

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Interest in so-called ‘red pill’ content, which promotes the idea that feminism has disadvantaged men, has surged, with around 695,000 global searches recorded in the past month according to Google Trends.

Frances Li, workplace expert and founder of Biscuit Recruitment, said: “For workplaces, this presents a real leadership challenge.

“Companies cannot assume that younger employees will automatically share the organisation’s values around equality, respect and inclusion.”

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“As Gen Z enters professional environments, HR teams and leaders need to be proactive about setting expectations.

“That means clearly communicating behavioural standards, ensuring policies around harassment and respect are up to date, and creating spaces where women feel safe raising concerns without fear of being dismissed or labelled as overreacting.”

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She added: “Training also needs to evolve. Traditional compliance-based diversity training is rarely enough on its own.

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“Organisations should focus more on practical conversations about workplace behaviour, power dynamics, and the difference between personal beliefs and professional conduct.

“Ultimately, workplaces have an opportunity to be part of the solution.

“When companies set clear cultural standards and enforce them consistently, they create environments where everyone (particularly women entering or progressing in their careers) can feel respected, supported and safe.”

Li said organisations should set clear behavioural expectations from the outset and ensure professional standards are communicated during onboarding and reinforced through workplace policies.

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Managers should also be equipped to challenge inappropriate comments or behaviour when they occur, she added, as subtle remarks or jokes that undermine women can often go unaddressed if leaders feel unsure how to respond.

She also stressed the importance of safe and accessible reporting systems.

Women are more likely to raise concerns when they believe complaints will be taken seriously and acted upon, she said, highlighting the role of anonymous reporting channels, clear escalation processes and visible follow-through from leadership.

Li noted that visible female leadership and mentorship programmes can also help challenge outdated assumptions about gender roles while demonstrating what equality looks like in practice.

Workplaces can also provide an important counterbalance to online influences shaping younger workers’ views, she added, by modelling collaboration, emotional intelligence and mutual respect between colleagues.

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Finally, Li said organisations should encourage male allyship and ensure responsibility for tackling gender bias does not fall solely on women.

When leaders consistently model inclusive behaviour and address problems as they arise, she said, workplace culture is shaped by actions rather than policies alone.

She concluded: “When organisations take these steps, they help create an environment where women feel safe and respected – and where younger employees learn that professionalism and equality are core workplace expectations.”