Employers urged to address gender attitudes as Gen Z enters workforce
Biscuit Recruitment warned that some traditional or regressive attitudes towards gender roles may be resurfacing among younger generations.
Employers may need to take a more proactive role in reinforcing workplace equality as Gen Z enters the workforce in growing numbers, according to a workplace expert.
Recent research from King’s College London found that 31% of Gen Z men believe women should obey their husbands, while 59% think men are expected to do too much to support equality.
The findings suggested that some traditional or regressive attitudes towards gender roles may be resurfacing among younger generations.
The issue is also gaining attention due to the influence of online “manosphere” communities.
Media coverage, including a recent Louis Theroux documentary, has highlighted how digital echo chambers can shape young men’s perceptions of gender and relationships.
Interest in so-called ‘red pill’ content, which promotes the idea that feminism has disadvantaged men, has surged, with around 695,000 global searches recorded in the past month according to Google Trends.
Frances Li, workplace expert and founder of Biscuit Recruitment, said: “For workplaces, this presents a real leadership challenge.
“Companies cannot assume that younger employees will automatically share the organisation’s values around equality, respect and inclusion.”












