Aegon enhances Member Insights platform to boost workplace pension engagement

Aegon has launched a personalised member video campaign on its Member Insights platform to help boost engagement with workplace pensions. 

The campaign gives members tailored actions based on their account activity, with videos guiding them through steps like activating their online account, downloading the app, reviewing contributions, updating death benefit nominations, consolidating pensions and exploring ISA options.

Member Insights is an online tool for employers, offering targeted email campaigns, scheme data, and engagement tracking. 

The new video campaign adds to the existing personalised video summary, which shows members a real-time picture of their pension savings.

Nick Roy, workplace commercial director at Aegon, said: “Adding the Personalised member video campaign to our Member Insights platform is great news for employers and scheme members. It simplifies complex pension information into clear, actionable steps.

“By tailoring content to individual circumstances, we empower members to make informed decisions about their financial future, and aim to enhance engagement through personalised digital experiences.

“Employers can activate the campaign via Member Insights and track engagement, including video views and interaction rates.”

Roy added: “This feature is available to all active workplace schemes using Aegon Retirement Choices and TargetPlan platforms.