Record numbers shop around for best annuity rates as open market purchases hit 62% – Just Group
In 2024/25, 62% of annuities were bought on the open market, up from 59% last year and 53% in 2022/23.
More people are shopping around for the best rates on Guaranteed Income for Life (GIfL) solutions, also known as annuities, according to analysis by Just Group.
In 2024/25, 62% of annuities were bought on the open market, up from 59% last year and 53% in 2022/23.
Just 38% of annuities were bought from existing providers, down from 41% the previous year and 58% in 2021/22.
Among those with pensions over £50,000, 68% switched providers.
Staying with an existing provider means customers could miss out on better rates elsewhere.
The difference between the highest and lowest paying annuity for a healthy 65-year-old with a £50,000 pension is about £362 a year, or £9,050 over a 25-year retirement.
Nearly half of buyers received enhanced rates after sharing health and lifestyle details.
Stephen Lowe, group communications director at Just Group, said: “It is great to see that more customers are shopping around themselves or using advisers and brokers to compare rates.










