HowNow partners with Harvard Business Impact to integrate Harvard Business Review content into AI learning platform

AI learning and upskilling platform HowNow has entered a strategic partnership with Harvard Business Impact (HBI), the learning division of Harvard Business Publishing, to integrate Harvard Business Review (HBR) content into its HowNow Guru ecosystem.

The agreement will make curated HBR content available to HowNow Guru customers, marking the first major expansion of the platform’s AI learning ecosystem.

HowNow Guru, launched in April, is an AI-driven teaching and coaching agent designed to deliver hyper-personalised, interactive learning experiences tailored to individual skills and organisational knowledge. The partnership with HBI connects this technology to HBR’s extensive library of over 30,000 leadership, management, and innovation resources, combining adaptive AI learning with globally recognised expertise.

Nelson Sivalingam, co-founder and CEO of HowNow, said: “Our partnership with HBI integrates HBR’s world-class expertise into agentic AI learning experiences that can teach, coach and adapt at scale.

“The partnership also represents a powerful new business model that will enable content providers to monetise their knowledge in ways that directly impact how people work and grow.

“Customers can now combine HBR’s recognised authority with their own organisational knowledge to build Gurus that are not only credible, but contextually relevant to their people and business. This is the future of learning: trusted expertise, adapted to every individual and every organisation.”

HBR subscribers using HowNow can access curated ‘Knowledge Packs’ built around key themes including leadership, business strategy, behavioural science, innovation, and productivity.

Each pack combines trusted HBR insights with Guru’s AI-powered interactivity, enabling users to learn through simulations, feedback and contextual teaching. Alternatively, customers can use pre-built Gurus for specific business needs such as new manager training.