Vitality’s Champion Programme boosts workforce activity and productivity

Nick Read, managing director of Vitality Programme, said: “The number of employees we had signing up this year demonstrates just how important health and wellbeing is to businesses and their people. 

“For strategies to be effective, you need buy-in across all levels, not just from the top or bottom, and the champions programme we offer gives employees greater control and insight into what Vitality can do for their colleagues.”

Erika Sutherland, Vitality champion at the Canadian High Commission, said: “Being a Vitality Champion has been rewarding in so many ways.

“One moment that stands out was helping a long-time colleague who had never used the app before—we sat down together, set up their profile, and walked through the benefits. 

“A week later, they’d already started earning points and told me they felt more motivated to take walks during their lunch break to get to Platinum status for the 20% Expedia discount for their next holiday. 

“It was a great reminder that sometimes-small nudges can lead to lasting changes.”

Sutherland added: “On a personal level, being a Champion has kept me more accountable in my own wellbeing journey. 

“Following ACL reconstruction surgery, Vitality helped me throughout the whole process and helped me ease back into fitness through walking and reformer Pilates. 

“Having access to health tracking tools and rewards has made staying active feel less like a chore and more like something to look forward to. 

“It’s also helped me in my additional wellbeing support roles at work, knowing I can encourage others while improving my own health too.”